Spotlight: Capo J.

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The current indie rap scene teems with more life than ever before. Long marked for success hailing from south-side Chicago Capo J is ready to make a serious impact in the urban music world! He discovered his love of hip hop at a young age while living with his grandmother in Rochester, New York in high school.   
 
By the age of 19 he started recording music but as life threw him serious punches he wasn’t able to stick with it. Years later he returned from a long hiatus focused and determined to make a name for himself. Capo overcame many road blocks pursuing music until 2017 when he decided that it was time to finally jump back in and hit it hard.

Capo has a raw, authentic sound, full of charisma which earned him the opportunity to open for numerous big name acts. It is impressive that with such a limited time in the industry he has worked with some real heavy hitters. His most recent single to be soon realeased entitled:“ Friend zone” has a historical feature from Twista, Belo Zero(Do Or Die), Iesha Green, & Chicago’s rising star: Arabb Luciano. Backed by production from Dj M80 whom has designed records for:

G.dep(Bad Boy)

Black Rob(Bad Boy)

Trae Tha Truth(Grand Hustle)

AZ(Quiet Money)

Trife Diesel(Tmf/Wu-Tang)

Sunn.y.(SoSo Def)

Benny The Butcher(Griselda/Shady Aftermath)

Chris Rivers(Big Puns Son)

Mickey Facts

Skyzoo

That is just to name a few.

Mobbed Up Inc, a full service entertainment company has taken Capo J and DJ M80 into their camp after recognizing their talent. DJ M80 is their in house threat: producer/rapper/engineer/DJ. Capo J and Dj M80: “The Roc Boy’s”. Look to see and hear and lot from these 2 hard hittin talents! They are joining forces with Crescent Records putting on a concert November 16th in Chicago where Capo J and DJ M80 will perform with Crescent Records artist Arabb Luciano.

 
Get your tickets here:

 

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“The Concerto” (Official Music Video) by The ZYG 808

 

“The Concerto” is the debut solo single by hip-hop artist The ZYG 808, from his forthcoming album “The Intro”. The ZYG 808 first came to national attention as a member of the Grammy nominated band, The GroovaLottos as well as his verse on the Soul Poet’s Syndicate’s track and music video “Flippin”.

An unapologetic Boom Bap Backpack artist, his lyrical content and style together with his knack for unusual song forms (The Concerto is in three distinct sections, with no bridge) sets him apart from most of the others in the game. ‘808’ is a reference to the classic drum machine, and his unique ability to rap and play drums at the same time, astounding audiences up and down the east coast.

At the age of 7, The ZYG 808 made his debut as a studio session player. By age 12, he was headlining the Boston Jazz Fest as a jazz fusion drummer. At age 13, he joined the multi-Grammy nominated band The GroovaLottos as a percussionist and featured MC.

The ZYG 808 is definitely an upcoming artist to watch.

Speak Up and Inspire Series Pilot Episode

 

Watch the first installment of the Butterfly Visions Project SPEAK UP AND INSPIRE SERIES.  The Speak Up and Inspire series is a show that spotlights women who were victims of domestic violence and sexual assault.  Each woman on the panel share their experiences and speak on how they stayed strong and rose above their situations, while giving others advice on how they can persevere and seek help.

The Speak Up and Inspire Series is produced by The Butterfly Visions Project, an organization that provides resources and assistance to victims of domestic violence and sexual assault.  Visit the Butterfly Visions Project’s official website at http://www.ButterflyVisionsProject.org

TRADITIONAL SOCIAL MEDIA HAS REACHED ITS PEAK. HERE’S WHAT’S NEXT:

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In less than a decade, social media has revolutionized the business of art. On every major platform, selfies coexist alongside product launches, tour announcements, and album drops. Likes, followers, comments, and messages ultimately result in real money and real relationships. Entire empires have emerged from these interactions, challenging and outpacing the old guards of broadcast TV and print media.
In theory, anyone can share their art with everyone. In practice, it’s complicated. Artists have more access to more people than ever before, and vice versa. According to the 2018 Pew Research Center Survey, 88% of U.S. adults are active on social media. Everyday more than 80 million photos and videos are shared on Instagram alone.
With more access comes more content and more noise. It’s getting harder and harder for emerging artists to find a sustaining audience. Like the fading tactics of traditional advertisers, the old tricks of social media don’t work in today’s world. Anyone can have a presence. Not everyone is fully present.
Which makes sense. Many online relationships are parasocial, a tidy term for the kind of one-sided relationships that sustain artistic careers.
Even though most fans will never meet the artists they follow, they feel like they know them and, in a sense, they do. This dynamic creates lots of leverage for artists as well as serious communication challenges. How can an individual artist maintain a sense of authentic connection with millions of humans while still making art, going on tour, and having some time to themselves?
ONE-TO-ONE COMMUNICATION MAKES FOR STRONGER RELATIONSHIPS
It’s important to get clear about where we are before we talk about where we’re going. For one, many artists and businesses suffer from strikingly low engagement rates that reflect their mostly paid-for audience. Authenticity is more than just a buzzword. Direct connection is a necessity.
The last great shift in social media occurred when Facebook introduced the news feed structure and deemphasized the personal profile. Since then, messaging is arguably the most compelling technology to emerge from social media. As of April 2017, there are more than 1.2 billion monthly active users on Facebook messenger, a remarkable 20% growth rate since July 2016. This rapid increase of activity on Facebook messenger and similar apps reflects the special importance of messaging per se.

Whether it’s Facebook Messenger, Instagram DM’s, or Snapchat, the most powerful exchanges happen in one-to-one or group conversations, spaces where people can initiate and nurture connection. In both personal and commercial contexts, conversation is the arguable essence of relationship. The next wave of social media will not only include but actually focus on messaging technologies that support parasocial relationships.
This is a big deal. Until recently, artists and brands have simply not had access to technology that allows them to have one-to-one conversations with their audience at scale. For this reason, messaging is the keystone for significant shifts in the way business happens online. Especially the business of art.
AUTOMATED MESSAGING IS THE FUTURE OF SOCIAL MEDIA MARKETING
Although the field is in its infancy, there are some pioneers worth mentioning. One notable pathfinder is Stashimi, a platform that helps artists and brands launch their own messaging and voice channels. They’re already working with artists like Zedd, G-Eazy, Alina Baraz, and Kelly Clarkson to create media-rich Facebook Messenger assistants that automatically respond to fans 24/7 and provide a  single touch point to find music, video, tour dates, merchandise and news.
There are many generalized messaging bots, but Stashimi is unique in that it’s founders (tech veterans Jurgen Kurz and André Rabold) designed the platform to meet the specific needs of artists and entertainment brands. Stashimi CMO Kosta Elchev was instrumental in developing the early digital strategies for major record labels, artists, and brands including Snoop Dogg, Red Bull, and a little show called Keeping Up With The Kardashians. Given their roots in culture marketing and music tech, it’s no surprise that that platform includes music specific integrations that many chatbot platforms lack. Ticketing and merch come standard.
While it’s true that email marketing affords a similar kind of scale when it comes to marketing communications, direct messaging far outpaces the efficacy. Average open rates for email hover around 20% compared to a whopping 60% or higher for direct messages.
And this is just the beginning. Technology that prioritizes parasocial relationships will go hand-in-hand with AR and VR experiences to usher in unprecedented interconnection between artists, brands, and audiences. As was the case on many of the original social platforms, early-birds tend to have a lasting advantage.