How G-Eazy increased his streaming numbers and grew his social reach in just 12 months

How G-Eazy increased his streaming numbers and grew his social reach in just 12 months

Rapper G-Eazy and his social team are some of the best social marketers in the industry. They have created a strong brand through his social media accounts. Collectively, across Facebook, Instagram, and Twitter he has roughly 7.6 million social followers. In the last 12 months, G-Eazy has grown his social following by roughly 3 million followers. If you look at his feeds, they are filled with premium behind the scenes moments captured by his content team. Although his social following has been increasing his engagement has somewhat stalled out, and he’s not alone.
Major social networks changed their algorithms behind their feeds last year which gives priority to personal friend’s posts over branded pages. Since social networks are built around the feed system, it makes it harder for artists content to be seen, even though they have millions of followers. Now the artist is forced to pay for boosted posts to reach fans they already have. In 2016 Kosta Elchev from Stashimi approached G-Eazy’s management team to discuss how the new platform they built could help in growing the artist’s career.
The service was Artist Messenger, and it focused on using Messaging and Voice platforms as the new untapped marketing channels. Collectively, messaging apps have over 2 billion monthly users, and the Voice market is exponentially growing due to the competitive landscape between Google, Amazon, and Apple. The idea of Artist Messenger was to see if the tool could help increase G-Eazy’s social engagement by taking his existing fans from Facebook, Instagram, and Twitter and converting them into Messenger subscribers. By turning his fans into subscribers in Messenger, he was able to send direct push-notifications around his important announcements, which allowed him to bypass the tricky social feed algorithms. Since the launch of his Messenger chatbot, G-Eazy’s social engagement has increased from 5.38% to upwards of 30% and has been able to grow his following by millions.
Artists are discovering Artist Messenger is the best tool for them to create a direct line to their fans. Today the only way for you to get in front of your fans is through the social feeds, which are passive and at the end of the day controlled by the networks algorithms. Artist Messenger through Facebook Messenger chatbots gives the artists a way to bypass the social feeds and engage with their fans directly. The platform is built around automatically updating fans by knowing when there’s new social posts, news articles, YouTube uploads, or music releases. The biggest advantage to artists is they have direct access to their fans with push-notifications making it easier for them to get their content seen.
Over the past year, Artist Messenger has been working with some of the biggest major and indie artists to test and perfect the service before they officially launched. As of two weeks ago, any musician can now sign up for the service and start connecting with their fans on Messenger.
Head over to www.ArtistMessenger.com for more info.
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Ramzy Sweis does it all!

I am amazed at how many hats Ramzy Sweis wears. He has a long-running successful web series called “Never Repeat A Joke” which started as a screenplay. His first novel appropriately titled “Why We Never Repeat Jokes” on Amazon, immediately got 5 out of 5 stars on every review. His book is a fan favorite and has been called inspiring and thought provoking “Why Do We Never Repeat Jokes” is available on Amazon https://www.amazon.co.uk/dp/B071HSNZPJ/ref=cm_sw_r_cp_ep_dp_ZTnmzbGT21E01

He also reviews Hip Hop Music on his Soundcloud   http://www.soundcloud.com/ramzy-sweis/the-origin-of-hip-hop-rap.
Ramzy is focused and driven with a passion for comedy. His aim is to share his point of view on such topics as life, love, and happiness. Ramzy has overcame adversity to become a fast-rising star in comedy. Rest assured he will be a major player in the entertainment industry for years to come!
Stay up to date with his movement:
RamzySweis.com

Promise For Keeps (Official Remix) – Matthew Schultz ft. Gyptian has racked up over 1 million soundcloud plays and is now featured at #20 “Trending On Spotify Playlists.” The original version hit #21 on iTunes UK Dance Charts and Top 100 on Beatport.

Magee _ Promise For Keeps1

 

Promise For Keeps (Official Remix) – Matthew Schultz ft. Gyptian has racked up over 1 million soundcloud plays and is now featured at #20 “Trending On Spotify Playlists.” The original version hit #21 on iTunes UK Dance Charts and Top 100 on Beatport.

Matthew Schultz is a multi-instrumentalist, producer, singer and performer who started out playing guitar in Chris Daughtry’s first band.  He has already made a strong impact on the music industry with his previous releases. His first single, Money or Me, was produced by Armando Guarnera and earned him a nomination at the 2013 EOTM Awards, as well as one for best new male artist.

 

He followed this up with Crazy Heart (ft. Alessia Guarnera) in 2014, then in 2015 he released We Own The Night (feat. Jim Jones). Last year saw a house remix of this track by Follow The Moon gain considerable popularity. These releases were all widely acclaimed and he has accumulated a huge following on Facebook and Twitter in the process.

 

This remix features the Jamaican reggae singer Gyptian, who is very successful in his own right. He has been having hits in the Jamaican charts since 2005 and had crossover success in 2010 when his song Hold Yuh reached 91 in the Billboard Hot 100, followed by an album of the same name which reached number 2 in the Billboard Reggae charts. Hold Yuh went on to become a chart hit worldwide.

 

The track contains vocals from both Gyptian and Matthew Schultz, with the original song given a radical musical transformation. Keeping the essential melody, the music is given a dancehall, reggae-fusion vibe in the vein of Major Lazer, Tory Lanez and Partynextdoor. It has been produced to a very high standard by Schultz himself and Johnny Thomas Jr.

 

The laid back tropical, reggae-tinged rhythm gives the track a slinky, syncopated groove that is guaranteed to work well on the dancefloor. Gyptian gives a smooth-as-honey vocal performance that fits perfectly with the vibe of the music. He performs the majority of the vocals for this version, with Schultz interspersing at certain points  throughout, which helps add a little variety and his own stamp on the remix.

 

Overall, this is a highly enjoyable and inventive reinterpretation of the original Promise For Keeps rather than a standard remix, which surely seems destined to become a massive hit in the clubs.

Magee _ Promise for Keeps

 

https://youtu.be/NbX-owuHj2c

Souncloud link:

https://soundcloud.com/thematthewschultz/promise-for-keeps-matthew-schultz-ft-gyptian-remix/s-h08FY

 

https://www.facebook.com/matthewbschultz
https://twitter.com/mschultz33
http://www.reverbnation.com/matthewschultzofficial
https://open.spotify.com/artist/2Sd3zmzvPHUeBp7jWxIGfP
https://instagram.com/matthewbschultz/

Get To Know Jonny Bell One Of Philadelphia’s Rising Stars!

Jonathon Bell, known by his stage name “Jonny Bell” could be categorized as one of the most versatile recording artists in the music industry.  Born in 1988, Jonny spent his childhood years growing up in Exton, Pennsylvania, a suburb located 30 minutes outside the city of Philadelphia.  He discovered his love of music at a young age playing the electric guitar.  Legendary guitarists like Jimi Hendrix, Stevie Ray Vaughn, and Eric Clapton were all inspirations.

Hip hop started for me in the back of a ford escort, rhyming to classic instrumentals and repeatedly listening to albums by Talib Kweli, Common, and Kanye West”, Jonny says. It only took a couple years in college pursuing a civil engineering degree to realize his true destiny was to be the next influential voice in Hop-Hop culture. Eager to produce his own music, Jonny learned how to achieve a better sound by constructing a 2-room home studio in his parents basement after he dropped out of college to pursue his true passion.  After 3 years of balancing work and music in a samll town with only one small venue he knew it was time to reach a bigger audience. 

In 2013, Jonny packed up all of his studio gear and moved into an apartment in South Philadelphia.  He produced, recorded, and engineered all of his recent work in the comfort of his own home-studio apartment.  Philadelphia served as new form of inspiration to feed off of.  As a full-time employee and part-time musician, Jonny experienced the highs and lows from standing ovations at open mic’s and struggling to pay bills.  It was only a matter of time before all of those long hours, endless nights, and long work days would pay-off.

In 2016, Jonny released his single “Stuck in Camden” as a debut artist.  Jonny narrates a true story of being stuck in Camden, New Jersey one night after attempting to drive his friends home.  His production on this record emphasizes the early influences of true hip-hop culture and story-telling.  The music video, filmed and edited by Philadelphia based videographer Chop Mosley premiered on Russell Simmons All Def Digital Channel.  Throughout the year of 2017 Jonny has dropped more singles to his long awaited full-length project.

You can follow Jonny Bell’s music and progress by following him on Soundcloud, Twitter and Instagram, and be on the lookout for his full-legnth project “The Lady in My Dreams” set to release in early 2018.

Purchase his music here:http://itunes.apple.com/album/id1220663061?ls=1&app=itunes

Inspired by a true story, Jonny Bell’s music video for his debut single “Stuck in Camden” takes you through a night when he was actually stuck in Camden, New Jersey after his car broke down. Song Written and produced by Jonny Bell. Video film production by Chop Mosley of Film Mob.

Interview with Author W. E. Adams

1. Does writing energize or exhaust you?

Writing energizes me

2. What are common traps for aspiring writers?

They think that everything is going to take off for them right out of the gate. Or that their work is done once the book is written.

3. Does a big ego help or hurt writers?

I would say both. It can equally help or hurt an author.

4. What is your writing Kryptonite?

(Don’t know how you meant it)

5. If you could tell your younger writing self anything, what would it be?

I would tell my younger self to take your time, and never let someone tell you that you can’t do something.

6. How did publishing your first book change your process of writing?

It made me realize that I made a lot of mistakes. Now I have a formula and know exactly what needs to be done.

7. What’s your favorite under-appreciated novel?

I would have to say my own. Everyone else that I read seems to be doing very well.

8. What one thing would you give up to become a better writer?

I would have to say video games. I am heavily into gaming.

9. Does your family support your career as a writer?

Lol…funny that you asked that question. They do now. But everyone thought that I was joking when I said that I was going to write a book.

10. Are you currently working on a book? If yes what is it about?

I actually have just finished my third book. It will be in the survival/zombie apocalypse genre

 

Stay up to date with him on Linkedin

https://www.linkedin.com/in/publicitybeacon/

Laughter in Times of Crisis

Magee_Carlos Leon 2

 

It is not a secret that the crisis in the once most stable democracy in South America, Venezuela, has deepened even further in the past two years. Venezuelans have little to celebrate given the high inflation, scarcity of goods, and rampant crime. Movies have always been a way to escape crisis in the past. Hollywood itself made efforts to provide abundant films during World War I and II to give Americans a break from the bad news.  Comedy, specifically, has been crucial in such relief process hence the many classics from Chaplin, the Keystone Cops, The Three Stooges, and many others who kept Americans laughing while the wars were going on. The same formula seems to be working with Venezuelans. Last year three Venezuelan comedies (“Papita, Mani y Toston,” “Solteras Indisponibles,” and “El Peor Hombre del Mundo”) top the Venezuelan box office above any other Venezuelan film that wasn’t about comedy. Looking to ride that wave, producers Augusto Nitti and Thomas Piedra just finished shooting “El Tercer Deseo” (The Third Wish), a light comedy about a middle aged salesman (Cesar Bencid) who, after a bad day at work, stumps into a teapot awakening it’s magic powers and getting in the most hilarious situations. The cast is formed by Piedra and Nitti alongside Carlos Antonio León (“Ann” “Shadowland”), Maria Antonieta Duque, Martha Estrada, Alejandro Rivas and Erick Ronso among others. The genre posed a challenge for many including director Javier Mujica (“The 86”) an accomplished filmmaker whose forte lays on thrillers and action films but rarely in comedy yet was able to direct the actors into the funniest non-cliché situations. “We were trying our best not to fall for the cheap laugh but rather the smart one…we wanted it to be organic, fresh, natural without manufacturing the ‘fun’ too much. Mujica was crucial to accomplish that; he was spending a lot of time with all actors to make sure our dialogues and expressions were simpler yet funny with the right punch”—says León who plays “the boss.” The movie will likely come out in Venezuelan theatres by the end of the year.

 

Magee_Carlos Leon

Matthew Schultz Reggae Superstar Gyptian Drop Valentine Remix Of Promise For Keeps

Magee_Promise_for_keeps_Gyptian

 

Matthew Schultz is a multi-instrumentalist, producer, singer and performer who started out playing guitar in Chris Daughtry’s first band.  He has already made a strong impact on the music industry with his previous releases. His first single, Money or Me, was produced by Armando Guarnera and earned him a nomination at the 2013 EOTM Awards, as well as one for best new male artist.

 

He followed this up with Crazy Heart (ft. Alessia Guarnera) in 2014, then in 2015 he released We Own The Night (feat. Jim Jones). Last year saw a house remix of this track by Follow The Moon gain considerable popularity. These releases were all widely acclaimed and he has accumulated a huge following on Facebook and Twitter in the process.

 

This remix features the Jamaican reggae singer Gyptian, who is very successful in his own right. He has been having hits in the Jamaican charts since 2005 and had crossover success in 2010 when his song Hold Yuh reached 91 in the Billboard Hot 100, followed by an album of the same name which reached number 2 in the Billboard Reggae charts. Hold Yuh went on to become a chart hit worldwide.

 

The track contains vocals from both Gyptian and Matthew Schultz, with the original song given a radical musical transformation. Keeping the essential melody, the music is given a dancehall, reggae-fusion vibe in the vein of Major Lazer, Tory Lanez and Partynextdoor. It has been produced to a very high standard by Schultz himself and Johnny Thomas Jr.

 

The laid back tropical, reggae-tinged rhythm gives the track a slinky, syncopated groove that is guaranteed to work well on the dancefloor. Gyptian gives a smooth-as-honey vocal performance that fits perfectly with the vibe of the music. He performs the majority of the vocals for this version, with Schultz interspersing at certain points  throughout, which helps add a little variety and his own stamp on the remix.

 

Overall, this is a highly enjoyable and inventive reinterpretation of the original Promise For Keeps rather than a standard remix, which surely seems destined to become a massive hit in the clubs.

 

https://www.facebook.com/matthewbschultz
https://twitter.com/mschultz33
http://www.reverbnation.com/matthewschultzofficial
https://open.spotify.com/artist/2Sd3zmzvPHUeBp7jWxIGfP
ps://instagram.com/matthewbschultz/

https://open.spotify.com/track/3xbsI7KszXOD7apuJrZkZX?si=gd6d7vmNTT-vgedLEiDA5w