Short Film and Music Video: BABA YAGA

 

Watch the creative new short film and music video by Blazed Up Records resident horrorcore artist C.U.J.O. the HellHusky titled “Baba Yaga” also featured a performance from label-mate Scotty Beamin.  Watch the video above and post your comments below.  Get more updates on C.U.J.O. the HellHusky at http://www.Cujothehellhustky.blogspot.com

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Meet the Company that’s Changing the Way Fans Interact with Musicians

Meet the company that’s changing the way fans interact with musicians.

Meet the company that’s changing the way fans interact with musicians.
There’s been a pretty major shift recently in the ways artists market their music online. Since the rise of social media networks, the artists have turned their attention to building their fan base on rented land, but we’re witnessing a massive shift in the way people communicate with one another and the way fans communicate with artists.  Akin to the shift twenty years ago from phone to email, and ten years ago from desktops to mobile, today fans are moving to messaging platforms. This shift creates an enormous opportunity for artists attempting to identify, understand, and engage fans.
In 2017 social networks started rolling out changes to their algorithms to show more posts from friends on the feeds. This move made it harder for artists and brands to reach their audience without having to pay for boosted posts. This inability to reach the fans is frustrating, to say the least, for artists who have spent significant time and money building their audience on these networks.  And it’s disappointing for fans who expect to be able to stay in contact with their favorite artists.  That’s why the shift to messaging platforms provides such an opportunity. If artists can connect with fans on one-to-one messaging, then their reach with news and messages is not limited.  Fans receive the intended message, which is not the case with a broad social post. Moreover, research shows that fans are more likely to open messages sent via messaging platforms where they are already active than they are to open emails.  Based on reported figures,  Facebook Messenger alone serves more than 1.3 billion monthly users–right around the number of people using Instagram, Twitter and Snapchat combined. But artists don’t have an easy way to build their presences on the app. Recently there’s been a slew of companies that are building tools for brands to launch their Messenger profile but only one that is focusing on creators.
Stashimi is the latest company that has unveiled their Artist Messenger platform which helps artists and entertainment brands connect with and monetize their audience on messenger platforms and smart speakers. For the past eight months, Stashimi has been working with artists like G-Eazy, Zedd, Alina Baraz, Andrew WK, Blake Shelton, and their record labels and managers to run tests and optimize their toolsets. “We want to make sure that our platform is powerful enough to create value but simple enough to use for those without a technical background in coding. We also want to be sure it is equally effective for established and emerging artists,” says CMO Kosta Elchev. Earlier this year G-Eazy and Zedd both used Artist Messenger around their music releases to drive people into Spotify and dramatically increased their playlisting and streaming numbers. They’ve both also integrated their Shopify merch store into their Messenger channels which allows users to browse and buy their merch.
Stashimi has reported that their platform leads to engagement rates from 25-60% on artist content with almost 90% opt-in rates for push-notifications. These metrics compare favorably to current industry-average engagement rates on social networks of less than 1% on non-paid social posts and email click-through rates of 2.85 percent. In a nutshell: if you are an artist, you need far fewer fans connected on Messenger than you would need to have following you on social media or subscribed to an email list, to get the same level of engagement.  In concrete terms, what Stashimi data shows, based on pilots with current artist clients, is that an artist with two million social followers will get more individual click-throughs to content from a push-notification to 20,000 Messenger subscribers than from a non-paid post to two million social followers.
When this data are combined with the live-show activations Stashimi clients are using to connect with fans at venues, then the power of the tool comes into even more precise focus.
Engagement is just the beginning. Using the conversational interface provided by messaging platforms, artists can guide fans to transactions — streams, views, tickets, merch.  Imagine if you’re an artist who has 500,000 to 1,000,000 social followers and now you can reliably and effectively reach 60% of them. You could start a movement. And why shouldn’t artists you be able to reach all their your fans? They’re your fans, you’ve built that following and nothing should stop you from being able to connect with every single one of them.
Outside of messaging apps, Stashimi is also working with select artists on building the first ever-artist Skills for Alexa (The Echo by Amazon), allowing fans to find relevant news, listen to music, purchase tickets and merch,  or play games with the artist’s content. “We believe that voice is the next frontier for artists connecting with their fans. What’s more important than the artist’s voice? If you’re an artist manager or working with any sort of entertainment brand, smart messaging assistants, and voice-activated smart-speaker applications can be a valuable way to connect and communicate with your audience,” commented Stashimi CEO Juergen Kurz.
For more info check out www.ArtistMessenger.com

How G-Eazy increased his streaming numbers and grew his social reach in just 12 months

How G-Eazy increased his streaming numbers and grew his social reach in just 12 months

Rapper G-Eazy and his social team are some of the best social marketers in the industry. They have created a strong brand through his social media accounts. Collectively, across Facebook, Instagram, and Twitter he has roughly 7.6 million social followers. In the last 12 months, G-Eazy has grown his social following by roughly 3 million followers. If you look at his feeds, they are filled with premium behind the scenes moments captured by his content team. Although his social following has been increasing his engagement has somewhat stalled out, and he’s not alone.
Major social networks changed their algorithms behind their feeds last year which gives priority to personal friend’s posts over branded pages. Since social networks are built around the feed system, it makes it harder for artists content to be seen, even though they have millions of followers. Now the artist is forced to pay for boosted posts to reach fans they already have. In 2016 Kosta Elchev from Stashimi approached G-Eazy’s management team to discuss how the new platform they built could help in growing the artist’s career.
The service was Artist Messenger, and it focused on using Messaging and Voice platforms as the new untapped marketing channels. Collectively, messaging apps have over 2 billion monthly users, and the Voice market is exponentially growing due to the competitive landscape between Google, Amazon, and Apple. The idea of Artist Messenger was to see if the tool could help increase G-Eazy’s social engagement by taking his existing fans from Facebook, Instagram, and Twitter and converting them into Messenger subscribers. By turning his fans into subscribers in Messenger, he was able to send direct push-notifications around his important announcements, which allowed him to bypass the tricky social feed algorithms. Since the launch of his Messenger chatbot, G-Eazy’s social engagement has increased from 5.38% to upwards of 30% and has been able to grow his following by millions.
Artists are discovering Artist Messenger is the best tool for them to create a direct line to their fans. Today the only way for you to get in front of your fans is through the social feeds, which are passive and at the end of the day controlled by the networks algorithms. Artist Messenger through Facebook Messenger chatbots gives the artists a way to bypass the social feeds and engage with their fans directly. The platform is built around automatically updating fans by knowing when there’s new social posts, news articles, YouTube uploads, or music releases. The biggest advantage to artists is they have direct access to their fans with push-notifications making it easier for them to get their content seen.
Over the past year, Artist Messenger has been working with some of the biggest major and indie artists to test and perfect the service before they officially launched. As of two weeks ago, any musician can now sign up for the service and start connecting with their fans on Messenger.
Head over to www.ArtistMessenger.com for more info.

Ramzy Sweis does it all!

I am amazed at how many hats Ramzy Sweis wears. He has a long-running successful web series called “Never Repeat A Joke” which started as a screenplay. His first novel appropriately titled “Why We Never Repeat Jokes” on Amazon, immediately got 5 out of 5 stars on every review. His book is a fan favorite and has been called inspiring and thought provoking “Why Do We Never Repeat Jokes” is available on Amazon https://www.amazon.co.uk/dp/B071HSNZPJ/ref=cm_sw_r_cp_ep_dp_ZTnmzbGT21E01

He also reviews Hip Hop Music on his Soundcloud   http://www.soundcloud.com/ramzy-sweis/the-origin-of-hip-hop-rap.
Ramzy is focused and driven with a passion for comedy. His aim is to share his point of view on such topics as life, love, and happiness. Ramzy has overcame adversity to become a fast-rising star in comedy. Rest assured he will be a major player in the entertainment industry for years to come!
Stay up to date with his movement:
RamzySweis.com

Promise For Keeps (Official Remix) – Matthew Schultz ft. Gyptian has racked up over 1 million soundcloud plays and is now featured at #20 “Trending On Spotify Playlists.” The original version hit #21 on iTunes UK Dance Charts and Top 100 on Beatport.

Magee _ Promise For Keeps1

 

Promise For Keeps (Official Remix) – Matthew Schultz ft. Gyptian has racked up over 1 million soundcloud plays and is now featured at #20 “Trending On Spotify Playlists.” The original version hit #21 on iTunes UK Dance Charts and Top 100 on Beatport.

Matthew Schultz is a multi-instrumentalist, producer, singer and performer who started out playing guitar in Chris Daughtry’s first band.  He has already made a strong impact on the music industry with his previous releases. His first single, Money or Me, was produced by Armando Guarnera and earned him a nomination at the 2013 EOTM Awards, as well as one for best new male artist.

 

He followed this up with Crazy Heart (ft. Alessia Guarnera) in 2014, then in 2015 he released We Own The Night (feat. Jim Jones). Last year saw a house remix of this track by Follow The Moon gain considerable popularity. These releases were all widely acclaimed and he has accumulated a huge following on Facebook and Twitter in the process.

 

This remix features the Jamaican reggae singer Gyptian, who is very successful in his own right. He has been having hits in the Jamaican charts since 2005 and had crossover success in 2010 when his song Hold Yuh reached 91 in the Billboard Hot 100, followed by an album of the same name which reached number 2 in the Billboard Reggae charts. Hold Yuh went on to become a chart hit worldwide.

 

The track contains vocals from both Gyptian and Matthew Schultz, with the original song given a radical musical transformation. Keeping the essential melody, the music is given a dancehall, reggae-fusion vibe in the vein of Major Lazer, Tory Lanez and Partynextdoor. It has been produced to a very high standard by Schultz himself and Johnny Thomas Jr.

 

The laid back tropical, reggae-tinged rhythm gives the track a slinky, syncopated groove that is guaranteed to work well on the dancefloor. Gyptian gives a smooth-as-honey vocal performance that fits perfectly with the vibe of the music. He performs the majority of the vocals for this version, with Schultz interspersing at certain points  throughout, which helps add a little variety and his own stamp on the remix.

 

Overall, this is a highly enjoyable and inventive reinterpretation of the original Promise For Keeps rather than a standard remix, which surely seems destined to become a massive hit in the clubs.

Magee _ Promise for Keeps

 

https://youtu.be/NbX-owuHj2c

Souncloud link:

https://soundcloud.com/thematthewschultz/promise-for-keeps-matthew-schultz-ft-gyptian-remix/s-h08FY

 

https://www.facebook.com/matthewbschultz
https://twitter.com/mschultz33
http://www.reverbnation.com/matthewschultzofficial
https://open.spotify.com/artist/2Sd3zmzvPHUeBp7jWxIGfP
https://instagram.com/matthewbschultz/

Get To Know Jonny Bell One Of Philadelphia’s Rising Stars!

Jonathon Bell, known by his stage name “Jonny Bell” could be categorized as one of the most versatile recording artists in the music industry.  Born in 1988, Jonny spent his childhood years growing up in Exton, Pennsylvania, a suburb located 30 minutes outside the city of Philadelphia.  He discovered his love of music at a young age playing the electric guitar.  Legendary guitarists like Jimi Hendrix, Stevie Ray Vaughn, and Eric Clapton were all inspirations.

Hip hop started for me in the back of a ford escort, rhyming to classic instrumentals and repeatedly listening to albums by Talib Kweli, Common, and Kanye West”, Jonny says. It only took a couple years in college pursuing a civil engineering degree to realize his true destiny was to be the next influential voice in Hop-Hop culture. Eager to produce his own music, Jonny learned how to achieve a better sound by constructing a 2-room home studio in his parents basement after he dropped out of college to pursue his true passion.  After 3 years of balancing work and music in a samll town with only one small venue he knew it was time to reach a bigger audience. 

In 2013, Jonny packed up all of his studio gear and moved into an apartment in South Philadelphia.  He produced, recorded, and engineered all of his recent work in the comfort of his own home-studio apartment.  Philadelphia served as new form of inspiration to feed off of.  As a full-time employee and part-time musician, Jonny experienced the highs and lows from standing ovations at open mic’s and struggling to pay bills.  It was only a matter of time before all of those long hours, endless nights, and long work days would pay-off.

In 2016, Jonny released his single “Stuck in Camden” as a debut artist.  Jonny narrates a true story of being stuck in Camden, New Jersey one night after attempting to drive his friends home.  His production on this record emphasizes the early influences of true hip-hop culture and story-telling.  The music video, filmed and edited by Philadelphia based videographer Chop Mosley premiered on Russell Simmons All Def Digital Channel.  Throughout the year of 2017 Jonny has dropped more singles to his long awaited full-length project.

You can follow Jonny Bell’s music and progress by following him on Soundcloud, Twitter and Instagram, and be on the lookout for his full-legnth project “The Lady in My Dreams” set to release in early 2018.

Purchase his music here:http://itunes.apple.com/album/id1220663061?ls=1&app=itunes

Inspired by a true story, Jonny Bell’s music video for his debut single “Stuck in Camden” takes you through a night when he was actually stuck in Camden, New Jersey after his car broke down. Song Written and produced by Jonny Bell. Video film production by Chop Mosley of Film Mob.

Interview with Author W. E. Adams

1. Does writing energize or exhaust you?

Writing energizes me

2. What are common traps for aspiring writers?

They think that everything is going to take off for them right out of the gate. Or that their work is done once the book is written.

3. Does a big ego help or hurt writers?

I would say both. It can equally help or hurt an author.

4. What is your writing Kryptonite?

(Don’t know how you meant it)

5. If you could tell your younger writing self anything, what would it be?

I would tell my younger self to take your time, and never let someone tell you that you can’t do something.

6. How did publishing your first book change your process of writing?

It made me realize that I made a lot of mistakes. Now I have a formula and know exactly what needs to be done.

7. What’s your favorite under-appreciated novel?

I would have to say my own. Everyone else that I read seems to be doing very well.

8. What one thing would you give up to become a better writer?

I would have to say video games. I am heavily into gaming.

9. Does your family support your career as a writer?

Lol…funny that you asked that question. They do now. But everyone thought that I was joking when I said that I was going to write a book.

10. Are you currently working on a book? If yes what is it about?

I actually have just finished my third book. It will be in the survival/zombie apocalypse genre

 

Stay up to date with him on Linkedin

https://www.linkedin.com/in/publicitybeacon/