TRADITIONAL SOCIAL MEDIA HAS REACHED ITS PEAK. HERE’S WHAT’S NEXT:

Magee June 15th ARTIST MESSENGER BANNER 1
In less than a decade, social media has revolutionized the business of art. On every major platform, selfies coexist alongside product launches, tour announcements, and album drops. Likes, followers, comments, and messages ultimately result in real money and real relationships. Entire empires have emerged from these interactions, challenging and outpacing the old guards of broadcast TV and print media.
In theory, anyone can share their art with everyone. In practice, it’s complicated. Artists have more access to more people than ever before, and vice versa. According to the 2018 Pew Research Center Survey, 88% of U.S. adults are active on social media. Everyday more than 80 million photos and videos are shared on Instagram alone.
With more access comes more content and more noise. It’s getting harder and harder for emerging artists to find a sustaining audience. Like the fading tactics of traditional advertisers, the old tricks of social media don’t work in today’s world. Anyone can have a presence. Not everyone is fully present.
Which makes sense. Many online relationships are parasocial, a tidy term for the kind of one-sided relationships that sustain artistic careers.
Even though most fans will never meet the artists they follow, they feel like they know them and, in a sense, they do. This dynamic creates lots of leverage for artists as well as serious communication challenges. How can an individual artist maintain a sense of authentic connection with millions of humans while still making art, going on tour, and having some time to themselves?
ONE-TO-ONE COMMUNICATION MAKES FOR STRONGER RELATIONSHIPS
It’s important to get clear about where we are before we talk about where we’re going. For one, many artists and businesses suffer from strikingly low engagement rates that reflect their mostly paid-for audience. Authenticity is more than just a buzzword. Direct connection is a necessity.
The last great shift in social media occurred when Facebook introduced the news feed structure and deemphasized the personal profile. Since then, messaging is arguably the most compelling technology to emerge from social media. As of April 2017, there are more than 1.2 billion monthly active users on Facebook messenger, a remarkable 20% growth rate since July 2016. This rapid increase of activity on Facebook messenger and similar apps reflects the special importance of messaging per se.

Whether it’s Facebook Messenger, Instagram DM’s, or Snapchat, the most powerful exchanges happen in one-to-one or group conversations, spaces where people can initiate and nurture connection. In both personal and commercial contexts, conversation is the arguable essence of relationship. The next wave of social media will not only include but actually focus on messaging technologies that support parasocial relationships.
This is a big deal. Until recently, artists and brands have simply not had access to technology that allows them to have one-to-one conversations with their audience at scale. For this reason, messaging is the keystone for significant shifts in the way business happens online. Especially the business of art.
AUTOMATED MESSAGING IS THE FUTURE OF SOCIAL MEDIA MARKETING
Although the field is in its infancy, there are some pioneers worth mentioning. One notable pathfinder is Stashimi, a platform that helps artists and brands launch their own messaging and voice channels. They’re already working with artists like Zedd, G-Eazy, Alina Baraz, and Kelly Clarkson to create media-rich Facebook Messenger assistants that automatically respond to fans 24/7 and provide a  single touch point to find music, video, tour dates, merchandise and news.
There are many generalized messaging bots, but Stashimi is unique in that it’s founders (tech veterans Jurgen Kurz and André Rabold) designed the platform to meet the specific needs of artists and entertainment brands. Stashimi CMO Kosta Elchev was instrumental in developing the early digital strategies for major record labels, artists, and brands including Snoop Dogg, Red Bull, and a little show called Keeping Up With The Kardashians. Given their roots in culture marketing and music tech, it’s no surprise that that platform includes music specific integrations that many chatbot platforms lack. Ticketing and merch come standard.
While it’s true that email marketing affords a similar kind of scale when it comes to marketing communications, direct messaging far outpaces the efficacy. Average open rates for email hover around 20% compared to a whopping 60% or higher for direct messages.
And this is just the beginning. Technology that prioritizes parasocial relationships will go hand-in-hand with AR and VR experiences to usher in unprecedented interconnection between artists, brands, and audiences. As was the case on many of the original social platforms, early-birds tend to have a lasting advantage.

 

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Spotlight: Alyx Rush

Alyx Rush

Check out our NEW HOLLYWOOD Spotlight on pop singer ALYX RUSH!  Follow him on social media at the links below.

http://artistecard.com/AlyxRush

https://www.youtube.com/user/AlexDuncanMusic

https://m.soundcloud.com/alyxrushmusic

https://www.alyxrush.com/

https://www.facebook.com/AlyxRushMusic/

 

Also get more updates on Alyx Rush at his official promo blog at http://www.AlyxRush.blogspot.com

 

 

Promise For Keeps (Remix) Matthew Schultz x Gyptian x Electric Bodega

Magee May 31st Promise For Keeps [Matthew Schultz] Itunes

 

The original version of Promise For Keeps has been very successful with almost 600,000 streams on Spotify already, reaching #21 on the  iTunes UK Dance Charts, Top 100 on Beatport, #18 on Music Week Club Charts and is currently trending on various Spotify playlists. It now has over 3.5 million plays on Soundcloud for all remixes!

 

This latest remix is by Electric Bodega, a DJ/Production duo from Staten Island,New York, Mike Cash and DJ Klutch. They have done remixes for Drake, Jay Z, Justin Bieber, Konshens and Avicii and their original material has hit over a million streams on Spotify, with their last two remixes reaching over 7 million streams.

 

It takes the idea of a reggae/dancehall vibe of the first remix and takes it into new territory. After a vocal introduction from Gyptian, it breaks into a syncopated reggae beat with an exotic vibe guaranteed to get hips swaying on the dancefloor. The exotic feel increases with a section featuring a wild flute melody over a four-to-the-floor kick, maintaining the syncopated percussion that makes the whole track groove.

 

This continues into the second verse, and returns for the final minute giving it a tribal, bacchanalian mood that will have the dancefloor going crazy by the end. I’ve already stated the merits of the song itself; a lilting, memorable vocal melody with touchingly romantic lyrics. This remix retains those strengths, along with the smooth-as-honey vocals of Gyptian and the equally fine vocals of Schultz in the second half.

 

Overall, this is a fantastic remix that will send this song’s popularity through the roof, along with raising the profile of Matthew Schultz, Gyptian and Electric Bodega even further. For fans of Calvin Harris, PartyNextDoor and in particular Major Lazer and Diplo, they are going to love this remix and is expected  to be a DJ favorite in all the clubs this summer.

 

Matthew Schultz social links:

Mobbed Up Inc Is Making Major Moves!

Magee May 28th 1

 

Whether by the creator’s design or by forces beyond our comprehension, in each generation there comes along a titan, a prodigy, and a champion. An individual that emits so much strength, so much raw magnetic appeal and energy that can affect everyone and everything around them. This time it is a movement, it is the joining of Gino Gallela’s Mobbed Up Inc… and Ciro Dapagio’s Mob King TV.

 
The focus and drive of these 2 entrepreneurs’ is unmatched. The 2 are building an empire and setting the bar high for other businesses. The 2 have created line of Olive Oils held to the highest standards imported straight from a farm in Italy. They have a line of quality t-shirts and the Mob King TV series that puts the Sopranos to shame. The movement has been instantly thrust among the elite in their craft. They have caught the eye of the major media with many media outlets writing about them and garnered attention from the likes of Perez Hilton, Real Housewives Of New Jersey.

The duo is super excited and proud of their upcoming August Comedy Charity Fundraiser to benefit first responders. To stay up to date on their movement go to the website:
www.mobbedupinc.com

Magee May 28th 2

Starring KIPP PILES

Kipp 2
When you think about an artist’s characteristics, many particulars come to mind such as, style, versatility, creativity, adaptability, charisma, longevity and success.
When it comes to Rapper/Songwriter and Carolina native Kipp Piles, those qualities instantly capture you and pull you in!  With rap origins crafted in The Carolina’s and Georgia, Kipp Piles aims to bring and establish a new bench mark in music.
With bounce inspired witty flows, melodic and catchy southern hooks, and hints of harmony, seasoned with swaggy lyricism, Kipp Piles strives to prove that he has major star and staying power in this fast moving and ever changing music industry!

Kipp Piles is no newcomer to this music business. Kipp has been rapping 10+ yrs, he’s based out of Newberry, SC, reppin both Carolina’s as a whole! Big shouts to One Nation Entertainment that is the label/team Kipp is rollin with, but don’t get it twisted its still MTG for life that’s the fam.
 
Add Kipp on Snapchat! Username: kipppiles_mtg https://www.snapchat.com/add/kipppiles_mtg

I’m on Instagram as @kipppiles_mtg. Install the app to follow my photos and videos. https://instagram.com/download/?r=693610952
Check out Kipp Piles (@kipppiles_mtg): https://twitter.com/kipppiles_mtg?s=09